Zynga, the company that brought you insanely popular social gaming such as Mafia Wars and Farmville are ‘secretly’ being invested by Google somewhere between $100 million and $200 million, the news has been confirmed from various sources in the world wide web. To me, this is a good deal for Google and Zynga as well.
The strategic partnership between the two will create a solid social graph for Google to build on. We all have learned that over the years social games in Facebook has been one of the major factor of it’s rising as one of the internet titans. In fact, most of the social games in Facebook are profiting from this. Google’s new partner, Zynga is one of the best example.
According to multiple of sources, Zynga’s revenues until the first half of this year will be massive $350 million. Stunningly, half of it will be their operating profit. The social gaming company is projecting at least $1.0 billion in revenue next year. Hey, it might not be impossible with their pretty huge resources (they have funding over $300 million) and their monthly active users (according to Zynga itself) which are now rocketing to 230 million addicted people now.
Google is definitely looking at this factor for their development of Google Games which is probably integrated for their highly anticipated Google Me. For those of you who didn’t know yet, Google Me is supposedly to be Google’s version of social network. Well, let’s just say this is a Google version of Facebook. Mark Zuckerberg is already shivering down in his pants after hearing about Google Me in the past few months, now with the introduction of Google Games, how can the largest social network in the world, Facebook react? I am really enjoying this, just to see them compete is fun to watch.